We will first explore the essence of business and key trends which are shaping it today, including forces such as digitalization, sustainability, and a greater focus on purpose.
Next, we will walk through two fundamental design techniques to define the why of a business (its value proposition and customers) as well as the what of a business (its business model). You will have an opportunity to begin applying these techniques to your business idea, leveraging two globally adopted canvases provided during the session.
Finally, we will address "how to move into action#, with a roadmap for the journey from business idea to operation, and reflections on lessons from successful companies.
18.15 Registration and coffee.
18.30 Welcome by Stavanger Chamber of Commerce, by Inger Tone Ødegård.
18.40 Introduction: The Purpose and Evolution of Business, by Whynde Kuehn, S2E Founder and BAA Partner.
19.10 Guided Design Discussion: Defining Your Customers, Value Proposition and Business Model.
20.10 Moving Into Action: Roadmap for Your Business and Lessons From Successful Companies.
20.30 Individual Q & A and networking, by all.
Whynde Kuehn is a long-time practitioner and eternal student of business. She has worked alongside organizations in many countries, ranging in size from Fortune 500 companies in the United States to social entrepreneurs in Africa, within a for-profit, non-profit, governmental, and cross-sector context. She helps organizations architect and design to succeed, innovate and transform, and execute strategy effectively. Whynde is a global co-founder and thought leader in the discipline of business architecture, which underpins an organization’s ability to operate effectively and transform. An entrepreneur herself, she is the Founder of S2E Transformation and Biz Arch Mastery, and a Co-Founder of Business Architecture Associates and the non-profit Business Architecture Guild. She is also a Fellow with the Institute for Digital Transformation. Aligned with her formal education in science and sustainability, Whynde is a passionate advocate for stakeholder capitalism and business sustainability, recognizing that business can be a powerful mechanism for change and shaping society.
Whynde has recently moved from New York to Stavanger and is looking forward to sharing her global business and transformation experience as well as learning from and collaborating with members of the vibrant community in Stavanger and Norway.
Starting a Business: Designing a Venture That Matters, Whynde Kuehn